Is retail dead? Hardly.

The commerce landscape is booming, but it’s changing every day. Fueled by the experience economy, shoppers are now able to buy what they want, when they want it, and in completely different ways. To thrive in this challenging environment, companies need an agile and innovative solution that helps them protect and grow their market share.

Enter ORG, a groundbreaking new service model that integrates communications across disciplines to help our clients target the right shoppers in an increasingly complex—and competitive—marketplace.

From strategy and research to conversion and technology, ORG offers a broad range of expertise and capabilities to tackle the toughest marketing challenges. We’re proud to show both brands and retailers how to win in the new retail frontier. 

The death of the physical store has been greatly exaggerated.

Brick & mortar stores account for 85% of retail sales today and will still account for as much as 76% by 2023.

Goldman Sachs, 2017

ORG can help you create and execute a retail strategy that helps your business soar and better connect across digital and social channels.

By 2025

online FMCG sales will reach $150 billion globally, almost trebling its share to


Brand Footprint, Kantar May 2017

Let ORG help you assess your potential for either direct or indirect e-commerce.

Value of top 100 brands in subscription-based businesses

In 2018, 29% of the total value of top 100 brands lies in subscription-based businesses, versus 18% in 2009.

Goldman Sachs, 2017 

Is a subscription model in your company’s future? ORG can show you how to thrive in the new subscription economy.



Boost your commerce know-how with insights from some of the finest retail minds on the planet.

Here’s a taste of what the power of ORG can do for your business. We’ll continually refresh this space with content from some of the finest innovators, strategists and thought leaders in our coalition. Drop by often to see what’s new.

Global Travel Retail

A more connected Digital Journey

This report is a collaboration between DFNI and Omnicom Retail Group (ORG) with our joint objective to consolidate industry opinion and showcase leadership thinking, innovation and opportunities within the Global Travel Retail (GTR) industry.

The Checkout:

Holiday Issue

Shifting demographics are changing long-held beliefs about shopper and retailer behaviors and attitudes surrounding holiday. From The Integer Group’s ongoing shopper study, this issue of The Checkout focuses on shifting holiday budgets and mobile behaviors. 

A Brave New Voice:
The Future of Brands & AI

Nearly 47.3 million homes have already made artificial intelligence (AI) units a part of the family. As more consumers use the growing array of AI assistant skills, however, they often find the skills lack context—context that brands and retailers can provide. Download this whitepaper from TracyLocke to learn how AI offers new ways to inspire and influence consumers.

Physical stores are for shoppers not purchasers

What do some of the It’s easy to get carried away when discussing the influence of online retail. After all, less than 20% of all retail sales come from digital channels  and of those, nearly a fifth come through one retailer




We’re proud to be investing in OMNI, Omnicom’s people-based, precision marketing and insights platform. Find out how access to this amalgamated shopper data can create unrivaled shopper understanding and insight for your business.



Tap into our bench of multi-discipline commerce experts for holistic strategy recommendations or hire our agile expert teams.

Our Core


Five specialized agencies comprise the core of ORG, each with its own creative excellence, capabilities and culture. Review their offerings and/or contact us today, and we’ll help you find the agency that’s right for your specific needs.

Get In Touch

Gain an edge in today’s competitive retail environment by tapping into the transformative power of ORG. Get in touch with us below and we can discuss your challenges and opportunities, and facilitate the best expertise and solutions for your business needs.